After comparing specs, materials, and certifications, the Purple Restore Hybrid takes our top spot for its breathable GelFlex grid and balanced support. The GhostBed Luxe is our top alternative if cooling is your single biggest priority, since owners consistently praise its phase-change cover.
GhostBed and Purple are two of the most recognizable bed-in-a-box brands, and shoppers often pit them against each other because both lean heavily on cooling and pressure relief. We do not physically test mattresses, so this comparison is built from published specs, material certifications, trial and warranty terms, and recurring themes in verified owner reviews. The goal is to help you see where each brand actually differs rather than where the marketing overlaps.
Purple builds nearly every model around its hyper-elastic GelFlex grid, which buckles under pressure points and stays firm everywhere else. GhostBed favors gel memory foam, aerated latex, and phase-change covers tuned for heat dissipation. Below we rank seven models across both brands by who they suit best, drawing on firmness, construction, trial length, and what owners report after months of nightly use.

The Restore Hybrid pairs the GelFlex grid with responsive coils for a supportive yet cushioning surface. The grid flexes only under concentrated weight, so hips and shoulders sink while the spine stays aligned. It sleeps cooler than dense all-foam beds because air moves freely through the open grid channels.
Check current priceWe do not take payment for placement and we do not physically test products. Rankings come from manufacturer specifications, material certifications (CertiPUR-US foam, OEKO-TEX textiles), and the weight of aggregated verified owner reviews, analyzed for durability, heat retention and sagging. The scores in this guide are MattressVetted editorial research ratings — our assessment of the available evidence, not customer star averages. See how we rate.
Full method on our how we rate page.

Combination sleepers who want pressure relief without a sink-in feel · Type: Hybrid | Firmness: Medium | Trial: 100 nights
The Restore Hybrid pairs the GelFlex grid with responsive coils for a supportive yet cushioning surface. The grid flexes only under concentrated weight, so hips and shoulders sink while the spine stays aligned. It sleeps cooler than dense all-foam beds because air moves freely through the open grid channels.
What owners report: Owners frequently mention the unusual but comfortable grid feel and easy movement across the surface. Some note a short adjustment period before the bed feels natural.

Shoppers wanting a hybrid with cooling features at a moderate cost · Type: Hybrid | Firmness: Medium-Firm | Trial: 101 nights
The GhostBed Flex layers gel memory foam over individually wrapped coils for a balanced medium-firm feel. The cover uses a cooling fiber blend that owners say helps wick heat early in the night. It offers a longer trial and warranty than many similarly built hybrids.
What owners report: Reviewers praise the supportive bounce and reduced motion transfer for couples. A few wish the foam comfort layer were slightly thicker for heavier sleepers.

Hot sleepers who want a foam bed engineered around heat management · Type: Foam | Firmness: Medium-Soft | Trial: 101 nights
The Luxe stacks multiple cooling layers, including a phase-change cover and Ghost Ice fabric designed to feel cool to the touch. Underneath, gel memory foam contours closely to relieve pressure points. It is one of the more aggressively cooling all-foam mattresses we compared on paper.
What owners report: Owners repeatedly call out the genuinely cool surface as the standout feature. Some report the foam feels softer than expected and prefer more support.

Side sleepers needing shoulder and hip pressure relief · Type: Foam over grid | Firmness: Medium | Trial: 100 nights
The Purple Plus adds a comfort foam layer beneath the GelFlex grid for extra cushioning over the base model. That softer foundation lets the grid cradle shoulders and hips more deeply. The result is a pressure-relieving surface that still keeps the spine supported.
What owners report: Side sleepers report noticeably less shoulder pressure compared with firmer beds. A few find the bed too soft when sleeping on their back.

Buyers wanting GhostBed cooling at the brand's lowest entry point · Type: Latex foam | Firmness: Medium-Firm | Trial: 101 nights
The Original combines aerated latex over gel memory foam for a bouncier feel than pure memory foam. The latex layer adds breathability and a touch of responsiveness. It is the most affordable way into GhostBed's cooling lineup while keeping solid support.
What owners report: Owners like the firmer, responsive feel and the cooler sleep versus older foam beds they replaced. Some say it runs firmer than the listed rating suggests.

Back and stomach sleepers who like a firm, supportive surface · Type: Grid over foam | Firmness: Firm | Trial: 100 nights
The original Purple places the GelFlex grid directly over a foam base for a firm, no-frills feel. The grid still flexes under pressure points while keeping the overall surface supportive. It is the most temperature-neutral and responsive option in Purple's core range.
What owners report: Reviewers value the cool, supportive feel and the lack of heat buildup. Side sleepers sometimes find it too firm at the shoulders.
Luxury shoppers wanting Purple's most premium hybrid build · Type: Hybrid | Firmness: Medium | Trial: 100 nights
The RejuvenatePlus is Purple's high-end hybrid, stacking multiple foam layers and a thick GelFlex grid over a coil unit. The added height and materials aim for hotel-style plush support. It carries Purple's most generous warranty terms in the lineup.
What owners report: Owners describe a plush yet supported feel that works well for couples. Some note the bed's significant weight and height complicate setup.
Based on construction, the GhostBed Luxe leans hardest into cooling with its phase-change cover and Ghost Ice fabric. Purple beds also sleep cool because the open GelFlex grid lets air move freely. If a cool-to-the-touch surface matters most, owners tend to favor the Luxe.
Purple is built around its hyper-elastic GelFlex grid, which gives a unique buckling feel under pressure points. GhostBed relies on gel memory foam, aerated latex, and cooling covers for a more traditional foam or hybrid feel. The grid versus foam distinction is the core difference.
The Purple Plus and GhostBed Luxe both contour well for side sleepers because they add cushioning over their support layers. Owners who sleep on their side report less shoulder pressure with these softer models than with the firmer Original options from either brand.
Purple typically offers a 100-night trial, while GhostBed offers a 101-night trial across most models. Both brands back their mattresses with lengthy warranties, and GhostBed's premium models often carry some of the longest coverage. Check each product page for current terms.
Yes, both brands handle motion transfer reasonably well. GhostBed's all-foam Luxe isolates movement strongly, while Purple's hybrid models offer good edge support for sharing the surface. Couples who want bounce often prefer the hybrid options from either brand.
After comparing materials, certifications, and owner feedback, the Purple Restore Hybrid is our overall winner for its breathable grid and balanced support that suits most sleepers. If cooling is your top concern, the GhostBed Luxe is the stronger pick thanks to its phase-change cover. Side sleepers on a tighter budget should look hard at the Purple Plus for its added shoulder and hip relief.